Question 4: Who would be the target audience for your media product?

Question 4: Who would be the target audience for your media product?

For my target market I chose to aim my production to teenage boys about 16+. I chose this age group and gender because I found that it was mostly boys that enjoyed horror thrillers and they would see the potential threat in 'a psycho' ex-girlfriend and although it's supposed to be a horror thriller they can see the ironic funny side to the storyline and maybe able to relate to it. My production isn't aimed at any particular educational class therefore you don't need to be particularly clever to understand it, because of this I think secondary school students (year 12 and year 13) or people who have just left school will enjoy this production.

 Name: Jake Smith

Gender: Male

Age:17

Educational Status: Just started year 13

Job: Part time worker at WHSmiths

Hobbies: Going out with his friends, playing on his xBox, swimming and playing hockey

TV Programs: Jake enjoys watching things like Skins, Black Mirror (Charlie Brooker) and Revenge

Media Usage: Jake uses social media websites such as twitter and Facebook. He also regularly uses YouTube and iPlayer’s to catch up on TV programs and films.

Other Information: Jake enjoys bands such as Arctic Monkeys, Chase & Status and Jamie T. He tends to shop online but also likes to shop in topman, urban outfitters and Aerostake. Jake enjoys comedy films but not as much as the different sub genres of thrillers. Jake says he enjoys crime thrillers, horror thrillers and mystery thrillers, this is because he finds these types of thrillers best create a sense of suspense and tension which he enjoys.

 "I enjoy films with a twist and things that happen unexpectedly, I want to be shocked and left guessing!!" Jake Smith, 17.

At first I wrote a questionnaire and handed it out to after school clubs where I knew boys in my age group would be, I also gave it out around school to specific year groups. I targeted my questionnaire mainly at boys of my target market but also gave it out to a few girls of the same ages so that I could get a wide range of opinions. I got 25 replies from my questionnaire and the information I gathered helped me fine tune my opening idea and adjust it to fit my target markets opinions and expectations.

 

 

For the BBFC rating I would say that my opening would probably be '15' as there is threat, weapon usage and gore. I struggled to pick a rating as I feel that '18' is quite a high rating but '15' maybe too low. I went with '15' because after looking at the requirements for a ‘15’ I felt they were more suitable. A ‘15’ rated movie may contain:

·         strong violence

·         Frequent strong language (e.g. 'f***').

·         portrayals of sexual activity

·         strong verbal references to sex

·         sexual nudity

·         brief scenes of sexual violence or verbal references to sexual violence

·         discriminatory language or behaviour

·         drug taking

At 15 sexual activities can be portrayed, as long as there is no strong or graphic detail. Some sex scenes can be quite long at this category and may involve some nudity and movement. Though nudity may be allowed in a sexual context there should be no strong detail.

There are no constraints on nudity in a non-sexual or educational context.

There can be strong references to sex and sexual behaviour, but especially strong or crude references are unlikely to be acceptable unless justified by context.

Heterosexual and homosexual sex and sex references are treated the same. This however doesn’t actually apply to my opening.